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// 2025.09.01

001 - Change Is No Longer a Project

The pace of change isn’t slowing down: it’s compounding.

Markets, tools, and expectations now evolve faster than most organizations can absorb. But the firms that adapt quickest aren’t just surviving that pace, they’re widening the gap.

A smart change culture is the new leverage. And to change intelligenctly, you need to have rigid control of your data and how it feeds decision making.

For years, change was treated as something to manage. A reorg, a rollout, a new system. You implemented, stabilized, and moved on. That rhythm doesn’t exist anymore. Every process is temporary. Every playbook has a half-life. Next month: who knows what OpenAI will release.

We get frequently asked: how should we use AI at our business? The answer is more cultural than tactical. AI is accelerating the need for ambition and adaptation. If your reaction to AI is to install tool X to solve problem Y, you need to be prepared for a new answer in 3 months. And you need a system for evaluating those choices.